Musician to Marketer:

Hi, I’m Steve Lynch. I’ve spent the last decade aligning organic, paid, and content strategies—and yeah, I actually love this sh*t.

As soon as your band is any good, you become more than a musician. Suddenly, you’re a marketer, booking agent, and web guy—figuring out how to reach people with zero budget. That’s how I got into digital marketing: running $15 Google Ads, building DIY sites, and learning what makes people show up.

That same figure-it-out mindset took me from commission guitar sales to leading social and content strategy at Guitar Center. Over the last ten years, I’ve built full-funnel marketing systems, managed million-dollar paid campaigns, produced hundreds of videos and thousands of photos, executed SEO audits and on-page updates, and helped brands turn scattered content into connected strategies that actually grow their business.

I’ve worn every hat: strategist, content producer, photographer, editor, copywriter, and occasional guitar tech. And more often than not, I’ve led the folks wearing those hats—translating business goals into creative direction, shaping timelines, and keeping teams aligned from kickoff to publish. I’ve worked shoots, launched ads, optimized product feeds, and cleaned up the mess when things went sideways. Whether I’m hands-on or guiding the process, I bring the kind of grounded, end-to-end perspective that keeps everything moving with purpose.

I’ve thrived on both the “serious” and the “fun” sides—tracking pixels and budgets one day, interviewing legends like John Mayer and Nile Rodgers the next. My mix of strategic, creative, and technical skills is the lynchpin—bringing it all together in clear, consistent marketing that earns attention and drives action.

Recent Wins
Just a few ways it all came together lately:

• 70M+ impressions, 20M+ video views, and 1.6M+ engagements organically for Guitar Center in 2024

• 150+ short-form videos produced and published for Guitar Center in 2024

• 2k+ Tour Bookings and 10.1x ROAS for Baltimore Spirits Company in 2024

• 5M+ lifetime Spotify streams for my band Can’t Hang

Want to see the work? Check out my portfolio.

Certifications & Education
Always learning. Always leveling up.

• Google Analytics Certified Google Digital Academy (Skillshop)

• Google Ads Certified Google Digital Academy (SKillshop)

• SEO Specialization Certificate – UC Davis (Coursera)

• B.S. in Mass Communications – Towson University
  Minor in Electronic Media & Film

Let me do it for you.
Whether you’re looking for freelance social help, a full-stack digital strategist, or someone to make your content and paid efforts work in sync—I bring it all together. From organic optimization and scroll-worthy content to paid reach, retargeting, and full-funnel campaigns, I connect the dots between strategy, creative, and performance so your marketing drives real growth.